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SENIOR PRODUCT DESIGNER - LONDON

Designing clarity from financial complexity.

I've spent my career designing products where the stakes are high and the flows are geniuely complex: cards issuance, payment processing, configuration interfaces, and financial onboarding. The kind of work where getting it wrong costs someone money or trust.

APPLE VISA THREDD BARCLAYS DUNNHUMBY GOAL.COM

WORK

Selected case studies

ABOUT ME

Driven by logic, defined by craft

Driven by logic and defined by craft, I am a strategic Senior Product Designer and team leader specializing in fintech, enterprise SaaS, and mobile ecosystems. I operate at the vital intersection where complex business logic meets human utility. My expertise lies in leading cross-functional squads through ambiguous discovery and translating multi-layered, compliance-heavy architecture into clean, intuitive systems that engineers trust and users actually adopt.

 

I blend rigorous product strategy with precise interaction design. I focus heavily on dense configurability, system architecture, and deep user advocacy, firmly believing that products fail when they don't respect the user's time and real-world needs. By aligning deep technical logic with polished, high-fidelity execution—and leveraging AI as a workflow multiplier—I ensure high-stakes complexity is delivered with absolute clarity, speed, and visual authority.

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My collaborative, rigorous approach is backed by global experience across six countries and a disciplined lifestyle as a certified yoga instructor and oil painter. Now permanently rooted in the UK, I balance this professional focus with a deep commitment to my family, fueling a grounded, purposeful drive to build platforms that solve genuine human and business problems.

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PILLARS OF EXPERTISE

High stake Complexity

Deep UX systems for card issuance states,payment processing, financial onboarding flows, and complience heavy interfeces where precision is non-negotiable.

Design Leadership & Ops

Aligning cross-functional teams around shared design vision, driving design system, tokens, estabilising rituals, and scaling ways of working across product teams.

Future Proof Systems

Building component libraries with front-end developer empathy, designing for AI-augmented interfaces, and creating scalable architectured that evolve with the product.

Let's connect.

Happy to chat about design or anything else.

TESTIMONIALS

What others think of me

“Lena has been adaptable to ever changing priorities and handled it with grace while also working at pace to deliver high quality designs across every project she supported.”

TOM THORLEY

DESIGN PRINCIPAL, BARCLAYS

“As part of my team Lena excelled with proactive ideas and tackling complex problems in a logical and user friendly way. She is creative, a team player and someone who will never let you down!”

ANDY HALL

DIRECTOR OF PRODUCT DESIGN, DUNNHUMBY

“Beyond design skills, Lena is a genuine team leader — guiding colleagues with clarity and collaboration, while inspiring confidence in every project.”​

PHILIP TYLER

PRODUCT LEAD, THREDD

“Lena's approach to design and critical eye for UI are excellent and what she and the team produced was so impressive that we immediately pushed it into production.”

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PAUL WISEALL

CO-FOUNDER, ITERNAL

THANKS FOR VISITING

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